Research Q&A: Che Guevara

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Guevara     che-guevara-red

As per my instructions, I am to answer the following questions regarding Che Guevara and the iconic variation of the “Guerrillero Heroico” image above.

1. Who was Che Guevara? Include his country of birth, date of birth, date of death, and basic information about his life.

Born on the 14th of June, 1928, to Ernesto Guevara Lynch and Celia de la Serna y Llosa in the city of Rosario, Argentina, Ernesto “Che” Guevara was brought up in a family heavily devoted to the acceptance and support of social inequality. A natural athlete from a young age, Guevara was also recognised for his broad intellect, his passion for poetry and Latin American literature no doubt stemming for the vast catalogue of over 3,000 books present in his home.

As a student, Guevara was confronted by the widespread disease and poverty that plagued the South American people at the time, which, in conjunction with his strong Marxist beliefs, generated a determination to aid in the abolishment of the United States’ supposed capitalist exploitation of the country. In 1953, after president Jacobo Arbenz’s removal from power by the CIA, Guevara befriended Fidel Castro, leader of the 26th of July movement, before eagerly enlisting in what soon became the Cuban Revolution. From there, Guevara rapidly became a respected and valuable member of the revolution for his dedication and skill, despite his crippling asthma. Following the success of the revolution, Che left Mexico to fight imperialism in other regions across the world, spreading the revolution and further letting his name be known.

In 1967, while engaging the Bolivian army, Che was captured and interrogated before being executed by Sergeant Mario Teran. He was shot nine times.

2. What were the “Motorcycle Diaries”?

From 1950 to 1952, Guevara set off on two expeditions across South America. On the first journey, Guevara travelled alone through the rural regions of Argentina on a small motorised bicycle. His second journey, this time accompanied by friend Alberto Granado, was a trek further across South America. These two expeditions, in which Guevara experienced much of the inequality that plagued South America, were dominant catalysts in Guevara’s passion for Revolution. Across these journeys, Guevara kept notes in which he later converted into an account titled “The Motorcycle Diaries”, later becoming a New York Times Bestseller.

3. If Guevara was alive, what do you think he would say about the use of his image on t-shirts, iPhone cases, posters, etc.?

This is a difficult question to answer. I feel if Guevara’s passion for revolution continued today, he would no doubt be honoured to have his identity used to promote his ideology. In saying that, I feel the true purpose of the use of the image in today’s society, to be exploited in order to simply sell merchandise, is not what Guevara would want. Very similar to the concept conveyed by his heirs, I feel Guevara would be pleased to have his face used in order to promote his beliefs, however he would not appreciate his identity being exploited simply to sell phone cases.

One thought on “Research Q&A: Che Guevara

  1. A solid Q&A done here Tyler, well done. Of course, the most important question is the last where it provokes you to consider the ‘commercialisation’ of his image to sell products. If one considers his politics, we can assume he would be horrified that he is used in a context of capitalism but as you’ve identified, it’s quite possible he would be slightly ‘chuffed’. Always look for links when I challenge you to engage in Critical Thinking such as this… one could have made a compare/contrast to Shepard Fairey and his exploration of Phenomenology where the Che image has now become an example of that.

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